实验成品2
Brief From - PROVIDE
Background
PROVIDE creates and promotes good design and independent culture. It is a platform for products and ideas that are honest, practical and beautiful.
It started life in 2012 in the custard factory in Digbeth selling clothes, books, magazines and art. After 3 years we outgrew the small shop and started looking for a new space to accommodate not just the retail element, but also the social element of the business; PROVIDE became a social place where creative people would gather to exchange ideas and network and get inspired.
The Challenge:
PROVIDE is currently without a shop, and operating only online. Create a new line of packaging for our web orders that reflects the community focused values of the brand in the absence of a physical shop space.
It should be clean and modern. It should focus attention on the products the customer has bought; we sell great things and we want to present them well. The packaging should feel luxurious, so the customer feels like they have received something really special.
Fit for the brand concept and best to be unique. It can inspire by urban culture.
The budget for shipping packaging is limited, it should reduce the waste material which accord with brand aesthetic.
Could include, but not limited to: boxes, tape, compliments slip, returns note, tissue paper.
products: tee, magazines, books, accessories.
客户PROVIDE是英国伯明翰的一家独立文化商店，成立于2012年，主要经营经挑选过的设计师TEE，独立杂志，书籍和饰品。PROVIDE的品牌概念是因为时尚道德而产生的，创立人认为快时尚令大量原料浪费，并且压榨了在底层生产物料的工人，在PROVIDE所有商品都经过挑选，包括生产模式和品牌概念。PROVIDE意为提供，其意义不单是提供好的和有创意的商品，而且提供一个空间给艺术家和设计师建立他们的人际网络和启发灵感。但由于经费问题，实体店已经关闭，目前只有网络商店。客户希望传达即使没有实体店也可以通过网店购买到独特的商品的概念。
需要做一套快递包装，期待效果是独特，干净，高档的感觉。
不可变因素：原标志，必须展示PROVIDE的各种社交账号
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实验2的概念是用伯明翰和PROVIDE所在区域的地图作图案。因为伯明翰只有一家这样的独立商店，所以唯一的PROVIDE和伯明翰是相等的。即使没有实体店，在世界的任何角落都可以收到来自PROVIDE的商品。图案的选色直接采用世界各角落，分别色组可为春夏秋冬，可用于不同季节的包装。材质为半透明薄棉纸。
饰品同样用半透明薄棉纸，用同样底图的贴纸固定。
TEE用薄包装袋，因为形状不局限，也可以用包书的图案纸。
盒的表面选了小范围的地图，可延伸边缘。